Transform Your Shipping Labels into Marketing Machines
Most shipping labels are plain black and white and do nothing after they leave your warehouse. Epson Label Boost™ software changes that by adding full-color marketing promotions to the label itself. Integrated with Epson ColorWorks inkjet label printers and Windows-based workflows, Label Boost lets you colorize and customize labels based on order details. You can turn every label into a coupon, product teaser or QR code that links customers to your latest promotion.
What is Label Boost?
Label Boost is a software plug-in that intercepts your print job, customizes the label with marketing content and prints a single label containing shipping, regulatory and promotional information. By printing full-color coupons, offers or safety information directly on the label, Label Boost helps increase customer engagement and reduce material costs.
Label Boost Dynamic customization options include:
Images
Add coupons, artwork, product photos or QR codes linking to special promotions.
Date-Based Promotions
Print labels tailored to specific holidays or sale campaigns.
Target Your Audience With Precision
Use demographics, geography, and purchase behavior to deliver the right message to the right customer.
Location-Specific Messaging
Include regulatory or state-specific information or design exclusive offers for certain destinations.
Urgency Cues
Use color to highlight handling instructions like “FRAGILE” or delivery urgency such as “Next Day Delivery”.
Benefits of Label Boost
Promote Your Products
Offer discounts, introduce new products, refer-a-friend incentives, seasonal or in-store event announcements.
Sell Ad Space
Generate incremental revenue by selling ad space on your labels. Advertisers pay a media rate to ride along.
Streamline Operations
Consolidate shipping and regulatory labels into a single full-color label. Label Boost eliminates secondary labels and reduces waste.
Create a New Revenue Stream
By combining marketing content and regulatory information, you can sell advertising and recoup label/printing costs.
Ready to Get Started?
Book a 30-min. Demo
Fill out the form to schedule a 30-minute demo to see how Epson’s Label Boost transforms shipping labels into a new media channel.
Sandra Roscoe
Managing Director, Generate
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